Single Screen Video
Standard Video, colour, stereo sound, 2 mins 40 secs
Shot in miniDV in Thessaloniki, Greece in 2005
10.34 AM is the third part of a trilogy of films that examines how the digital scrolling of images affects perception and narrative. It is set in a supermarket; the time is 10.35 am. It follows the movements of an invisible female character as she goes about her daily activities. The supermarket shelves scroll continuously becoming the screens that reflect her various emotional states.
Direction, Production, Camera, Editing and Sound – Aikaterini Gegisian